I produced, directed, and edited this music video for Avers, shot while the band was playing and hanging out at the 2016 Bristol Rhythm and Roots Festival.

My concept was a docu-style, day in the life, video that brought the viewers along for the ride, experiencing the festival with the Avers. I also wanted to showcase the cultural nature of Bristol, which is halfway in Tennessee and halfway in Virginia, as the the border goes right through the middle of the town.

Agency: Virginia Tourism
Client: Avers
Producer, Director, Editor, Colorist: Director Pete
DoP: Alexander Kreher