I directed this :60 second used to pitch a major health services company. The core creative concept of this campaign is that "Life Just Gets Better" and the company was there for you when you needed it. 
I decided to shoot slow mo  on a Steadicam rig so that when I was interacting with the baby to get him to laugh, look, etc, the DP could easily grab the variety of shots I was looking for.
Client: Martin Agency
Director: Pete Szijarto
DP: Jason Parks
Editor: Jim Vaile / RWS
Music & Mix: Overcoast
Creative Director: Alon Shoval
Writer: Lassiter Stone